The aim is that the people of Amber should participate actively in shaping their future, rather than a minority of vested interests holding back improvements for political or personal motives. One of our greatest achievements is the motivation of people of all ages, castes, religions to work together to improve their community.
We facilitated the formation of a self-action movement, aptly called "Amber Jagran Abhiyan" (Wake Up Amber Campaign) . Any individual or group is welcome to join this informal association and hundreds have. Open meetings are held regularly at Bharmal Ki Chatries and anyone can join. Our greatest delight is when women, mostly completely illiterate, join us.
We encouraged and assisted local people to create "Amber Jagran Bagh" through self-help. The previously abandoned space, which was once frequented only by drunks and gamblers, is now a public space for sports (such as kabbadi matches), community functions and of course a children's playground.
We have supported the sense of pride building up in the local people with our "I Love Amber" campaign.